martes, 5 de abril de 2016

Batman v Superman Will NOT Reach 1 Billion Dollars

I am here to make a prediction today and that prediction makes me sad. My prediction is that Batman V. Superman will not reach the billion-dollar mark. I am predicting this because of several reasons which I will detail here.

2nd Week Drop
Most of us expected that Batman V. Superman would drop around 55 to 60 percent from the box office numbers that it saw on its first week. At the end of the weekend, Batman v. Superman dropped 68.2%. That is a huge drop. Now it is also very likely that the movie will see another drop this week where it could end up making around 24 million at the US box office. That would make it a very tough race between a superhero film that was supposed to be number one for the entire month and a Melissa McCarthy movie (The Boss).

If Batman V. Superman does end up at number 2 this week, then that would be a devastating blow to the future plans that WB and DC have for their cinematic universe. The Boss should not have been competing for number one and yet box office predictions have it right there.

The Jungle Book
The Jungle Book is another reason why Batman V. Superman will not be joining the billion-dollar club. This is a movie that will eat from the BvS demographic and will absolutely knock it out of first place. Most of the Jungle Book’s footage looks amazing and it will give parents a good option to go to the movies with their families. It is also a problem that by next week that movie will have released though most of the world so that will probably also drop the international numbers for the DC film. The week after that The Huntsman drops and though that movie is getting a negative buzz it still eats from a similar demographic.

Captain America: Civil War
Marvel will be the end of the run for BvS. The United States will have to wait for the Marvel film until May 6, but Civil War will be released in many different countries one week prior to that. You can say that by the end of April BvS will not be making enough money in theaters internationally to keep showing it.

So no, Batman v. Superman will not be a billion-dollar movie. It will get close, but we are predicting that the movie that should have made 1.5 billion will come short by a little over half a billion dollars. This is not a celebration of failure because the movie will still have made a lot of money, but it should have been better and I wanted it to be better. Unfortunately, numbers do not lie.

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